Content Marketing leaders experience 7.8 times more website traffic than non-leaders. (Source)
The number above alone is sufficient for anyone to get (very) serious about planning a content marketing strategy.
So, to get them started…
Here are 15 steps to developing a killer content marketing strategy that attracts, engages, and converts the relevant audience:
1. Publish evergreen content
Search Engines are said to prefer long-form content. The average word count of results on Google’s first page is 1,890.
So, it is usually recommended to touch the 2,000-word count mark!
Also, stash the content with timeless information that’s just as relevant at least months from now, if not years.
Evergreen or pillar content brings more value to the table in the long run… for consumers, as well as you.
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2. Come up with multiple headlines
Yes, write 7-10 outstanding headlines/titles for your every post. You’re going to need them on various platforms during distribution.
Recommended Read:Â Write Clickable Headlines: 9 Best Practices For Bloggers
3. Repurpose the old content
Update the old content with new information every once in a while. Make it more resourceful.
Change the titles and Meta descriptions every time you revamp old content with more relevant and high-quality keywords. Keep testing regularly to see which combination brings you high CTR.
Recommended Read:Â How to Update Old Content to Boost SEO? (15 Actionable Steps)
4. Add a definite and effective CTA in every post
Every content you produce must have objectives. They must help you inch closer to the bigger goal.
So, know why you are creating and publishing this piece of content.
To gain subscribers? To push your eBook for more downloads? To sell your course? To set the ground for your next “big post”?
Recommended Read: How to Create CTA Button That Converts Big – 9 Actionable Tips
5. Create infographics
The demand for infographics has increased by 800% in the past year. (Source)
Read Jeff Bullas’ list of 20 infographics-creating tools here.
6. Push emails regularly
Every $1 spent on email, it gives back a whopping $38 in ROI. (Source)
Besides, for bloggers, email marketing is one of the most important marketing strategies.
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| (Now Yaro.blog) |
Recommended Read:Â 7 Free Ways To Grow Email List From Zero to 1,000 Subscribers
7. Do competitive analysis
Know about the content marketing strategy of your “top competitors”.
And try to beat them in their own game with better planning and efficient actions.
8. Use long-tail keywords
Content marketing and SEO go hand-in-hand.
Do intensive keyword research. Don’t depend on generic phrases. Settle on relevant long-tail keywords.
9. Convert blog posts into videos
Turn your post into a script. Get in front of the camera. Start speaking!
If you’re not comfortable being in the video, create whiteboard videos. (You can even try podcasts!)
10. Notify subscribers about the new post
Inform your email subscribers about the latest posts automatically via RSS syndication.
The many headlines you came up with in #2, time to use them!
Promote your content on social media platforms extensively. Use different titles and descriptions every time.
12. Compile posts into a featured eBook
You can add even more depth to this eBook with the latest information and data.
And then maybe put that up for sale? Or offer them for free in return for visitors’ emails.
13. Start guest blogging
Despite Google’s Matt Cutt obituary for guest blogging, it still remains very important.
When you guest blog, you get backlinks. If not, it at least adds to your brand’s reach, improving its recognition and value.
14. Analyze your performance
Depending on your objective and strategy, the Key Performance Indicators (KPIs) could be plenty for you here.
Identify the right ones and then improve.
Recommended Read:Â How to Measure Content Marketing ROI?
15. Improve and optimize the result
Your content marketing strategy isn’t perfect.
Now that you have your KPIs or important metrics in hand, it’s time to make some changes in your efforts and approach to improve and optimize the result.
These are 15 simple steps to create content marketing strategy that takes your website to new heights.
Recommended Read: 38 Most Common Content Marketing Mistakes You’re Making
(Follow Spell Out Marketing on Instagram to find quick, bite-size content marketing tips. Click to Follow.)
