From 2015 to 2016, marketers used visual content 130 percent more in their articles.(Source)
Of course, they did that because they were seeing good results!
And, most importantly, they understood that content marketing is just as much about visuals as it is about the text.
Now the most common question that comes then is….
Sadly, there’s no one-fit-for-all answer.
A Vague (But Correct) Answer
As many as it is required!
The basic idea behind using images is that it must add value to your written words and make your post more interesting and memorable.
So, you can use any many images as it’s needed.
Now note:
- Maintain a good interval between the images so as to avoid congestion and crowd (unless the article is entirely based on images)
- Be perceptive of the page speed as well. More images would increase loading time.
You must use images when they are necessary. But what about…
Using Images Unnecessarily
What if there’s no need to include a picture in your article? Should you keep it entirely text-based?
Likely not.
Depending on the size of the post, it’s usually a good practice to include multiple pics in your post even when it doesn’t seem necessary.
Why?
So, even when there’s no need to include any image in the post, it’s still a good practice to include a few.
Now, if you don’t see any legit way/room of plugging in an image in the post, a simple idea is to pick a few phrases and sentences from the content itself and create it a text-based image.
Like I am doing here…
A More Definite Answer
But, if you’re looking for a definite answer to how many images you should use throughout the article, you should go for ONE image per 150-200 words. Even Neil Patel agrees…
Read: JPG or PNG?
