You know what they are but donāt really know how and when to use them.
For the uninitiated, hereās how the basic looksā¦
What Does DoFollow and NoFollow Mean in SEO (A Less Confusing Answer)
Google has an algorithm named PageRank. PageRank scores webpages on a scale of 0 to 10 on the basis of the quality and quantity of backlinks they have received.
The more backlinks a webpage has got ā and from more credible sources (like Wikipedia, CNN) ā the better it is for its SEO.
Broadly put, there are two ways to backlink a webpageāby either using DoFollow or NoFollow.
NoFollow is an HTML attribute that tells search spiders to NOT influence the PageRank of the linked webpage.
On the other hand, DoFollow does just the opposite.
A DoFollow attribute tells the search spiders to influence the PageRank of the linked webpage, which then affects its ranking on SERP.
Recommended Read:Ā 9 Actionable SEO Steps To Increase Your Blog Traffic
The āLink Juice Leakageā Phenomenon ā Why NOT Use DoFollow All The Time
Now when you DoFollow a link ā and youāre influencing the PageRank of any other webpage (same website or other) ā youāre also passing the ālink juiceā of the current page to another one.
Treat this link juice as the SEO strength of the current webpage.
So the more links youāre putting on a page, the more SEO strength or link juice youāre leaking.
Hereās a post on Moz, dating back to 2009, that beautifully explains thisā¦
Now the most obvious question that comes isāif, when DoFollowāing, weāre passing the SEO strength of the current page to another one, thenā¦.
Why NOT NoFollow All The Time?
Quick answer. For internal linksā because you want to pass this link juice to other webpages to balance the SEO strength across the same website.
Remember, internal linking (with a DoFollow link) is one of the game-changing techniques in SEO.
As for the external linkāwhy would you want to share your link juice with someone you donāt care about?
The simple idea is that it will improve the authoritativeness of your current webpage. If youāre linking to a high-profile website, it tells Google two things:
- Hey, this webpage is linking to this website that has great PR. This page is trying to provide good value to the readers. And thatās exactly what I want!
- So this page is linking to this website of ātopic Aā, so this page must have something related to ātopic Aā. Great, I might consider this page when someone searches for this same topic.
In short, DoFollow links can help Google understand better what the current webpage is about and also recognize its quality and authority.
Recommended Read: Do Outbound Links Help SEO? Find Out
What We Have Coveredā¦
Here are a few things we have established:
- NoFollow does not influence the PageRank score of the destination website. DoFollow does.
- You should not DoFollow every link because it leads to Link Juice Leakage
- You should not NoFollow every link because it prevents search spiders from optimally understanding current the pageās content.
Now note, before we go further, letās admit a few things here. In the SEO world, you will find people who contend that DoFollow links do not lead to link juice leakage and that NoFollow links do not preserve link juice. There are not wrong! But neither is the other half who believes otherwise. Youāve just got to pick your side.
Check out this cool discussion on the Moz forum here.
Still with me?
Great!
Now coming to the most basic questions in this department:
How many internal and external links should I include in my post?
As many as you need.
No kidding!
Sadly, thereās no concrete answer available to this question. You should hyperlink to as many internal and external links in your current post as you deem fit to make the article more valuable and comprehensive.
Your goal is to offer readers the best value for their time and make the include links look as natural as possible.
So whenever you think thereās a need to link back to any internal or external link, do it without thinking of the link juice.
But again, donāt overdo it. Too many links out might look fishy to the search engines (remember, link farming?!).
I personally follow an average of including 2 links every 150 words.
Talking about the entire webpage ā and not just an article or post ā Google used to recommend 100 links per webpage. Because back then Google could index only 100KB per page; so 100 webpages looked like a nice fit.
However, thatās not the case now.
Googleās capacity to index more webpages, and at a relatively small span, has increased significantly.
But still, you should strive to keep the number of outgoing links to 100 to stay on the safer side.
Even Matt Cutts recommends the sameā¦
Hereās a nice tool to check the number of links your webpage has.
As for how many internal and external links, I use the ratio of 2:1.
That is, for every 2 internal links, I would try including 1 external link. Because if the link juice does flow, I would want more of it on my own website than someone elseās.
This isnāt any standard rule by any means. But in the absence of any definite answer, I follow these simple and sensible numbers to be consistent, as well as to prevent overdoing/underdoing.
Of course, I step over this practice, at times, when it seems required. And so should you. Because, as mentioned, at the end of the day, youāre trying to make your article super helpful for the readers. After all, as clichĆ©d as it may sound, if the visitor is happy, so is Google.
So include as many as necessary.
Tip: Make sure the first DoFollow link in your article is your own internal linkāand not someone elseās website.
Recommended Read: A Complete List of Off-Page SEO Techniques
Which links to DoFollow and which ones to NoFollow?
This one is quite simpleāeven though there is no ideal doFollow noFollow ratio.
Add DoFollow tag to all your internal linksāexcept for webpages that you donāt want the search engines to crawl.
Like the pages that are less relevant and have duplicate content (although for this, you might want to use the Canonical tag, NoiIndex, or Robot.txt. But this is a different topic altogether, appropriate for another discussion).
As for external links, add DoFollow attribute to reputed and high-ranking URLs (like that of BBC, Discovery, Tony Robbins, and any website with .edu and .gov domain).
Add the NoFollow attribute to the shady, paid, affiliate links that you donāt trust and donāt want your website to be linked with.
How to check DoFollow or NoFollow links?
Itās fairly easy! The NoFollow links look something like thisā¦
<a href=http:/www.AWebsiteName.comā rel=ānofollowā>Anchor Text</a>
And any hyperlink that doesnāt have the ānofollowā attribute is usually doFollow by default. But sometimes you will see people go out of their way to intently include doFollow attributes like thisā¦
<a href=http:/www.AWebsiteName.comā rel=ādoFollowā>Anchor Text</a>
To check which hyperlink has what attribute, you can right-click on the page, go to the āview page sourceā option and see the codes manually.
Thereās also the DoFollow Nofollow addon for Chrome availableā check it on the Chrome store.
Thereās a nice and detailed article on WikiHow on this topicā if youāve got the time, check it.
This might not be possible though if youāre on the phone.
Thankfully, there are DoFollow NoFollow Checker tools. The one from Vary(dot)com is quite clean and simple. (Click here to go)
How Different Search Engines Treat NoFollow and DoFollow Links?
Unsurprisingly, different search engines have different ways of treating these attributes.
Google says, āWe donāt follow them (nofollow links)ā.
Bing follows Googleās steps. It does not follow the NoFollow links. The ranking of the destination webpage is not influenced.
Yahoo, however, takes a slightly different stance. While it doesnāt take NoFollow links as an influence in its ranking, it does crawl and index the destination webpage regardless of the attribute.
Now before leaving, letās answer the elephant in the roomā¦
Is NoFollow Link Useless?
This question is important if youāre looking to get doFollow noFollow backlinks for your own website.
If someone links back to your website with the Nofollow attribute, is the backlink useless?
The answer is, LIKELY NOT! Many experts debate even on this topic.
A NoFollow backlink can help your website indirectlyāif not directly.
If coming from a good source, it can help you attract more traffic, higher brand awareness, and more conversion. These factors can indirectly help improve your SEO, pushing your ranking higher on the result pages.
Plus, these days, Google is relying more and more on the RankBrain program in its ranking, which can draw a semantic link between a brand mention and its website.
Meaning, it could treat your brand name/website name as equal to its website URL, without paying heed to noFollow and doFollow attributes. This, again, will indirectly positively affect your ranking on SERP.
So, of course, if youāre asking which is better doFollow or noFollow ā the former is what you want the most.
But in any way, donāt undermine the power of NoFollow backlinks; if coming from a reputed website, they sure can be of great help in SEO.
I hope this post brought you value.
Recommended Read: SEO Writing ā A 2023 Guide To Creating Content That Google Rewards